The Indianapolis Children’s Museum has announced a deal with Procter & Gamble declaring “Swiffer Dusters” to be the official cleaning product of the museum. The National Trust for Historic Preservation has, in the past, struck similar deals with Arm & Hammer (baking soda) and Unico (HVAC.)
This is an interesting model for monetizing museums' reputation for good stewardship--taking an existing, intangible asset and turning it into cash. What other museum stand-bys can we list that are ripe for product endorsement?
Q-tips? (“Gentle enough for our artifacts, gentle enough for your ears!”)
Benjamin Moore zero VOC paint? (“Won’t corrode historic metals OR your lungs.”)
C’mon—I know you can add to this list.