As Let’s Move! Museums & Gardens continues to roll out, the campaign has engendered some interesting discussions
about potential tensions between a museum’s mission and health related
activities. Nutrition and exercise may be a natural fit for a science museum,
health museum, or children’s museum, but maybe it is a harder stretch for
others. Many art museums, for example, are offering yoga in the galleries, but
is this mission related, or just something good but peripheral to how the
museum serves its community? This debate is going to come up again and again,
in various guises, as museums grapple with whether, and how, to help their
communities deal with challenging issues in coming decades. Today’s guest post
is from Jaclyn Peterson, manager of public programs explaining how Lincoln Park Zoo decided that in their case yoga is, in fact, a natural fit to mission as
well as being good for their audience.
Lincoln Park
Zoo recently joined the ranks of cultural institutions that are expanding
beyond traditional programming to create new mission-driven opportunities that
also encourage children and adults to be physically active. A new outdoor exhibit space, coupled
with a community affinity for yoga classes at neighboring locations led to the
creation of Yoga at the Zoo.
Each week
during the summer, Lincoln Park Zoo hosts outdoor yoga classes adjacent to the Nature
Boardwalk exhibit, a 14-acre urban ecosystem complete with a large pond and
native wildlife. When the
boardwalk opened in June 2010, local joggers, hikers and dog-walkers
immediately embraced the opportunity to blend enjoyment of nature with their
own fitness goals, while helping the zoo achieve our goal of connecting people
to nature. Visitors come to spot wildlife, from painted turtles to
black-crowned night herons and use the Nature Boardwalk as a unique space for
exercising.
We
immediately recognized our new Peoples Gas Education Pavilion—a new partially
enclosed education space on the banks of the pond—as an ideal location for yoga
classes. Since the zoo’s core audience is families, we began creating yoga
opportunities for parents and caregivers to enjoy with their children. We
started by offering Parent & Baby classes as well as adults-only
classes. However, we quickly
shifted to classes geared to parents with toddlers ages 2–5, an audience that
is a better fit for our membership base and better able to enjoy yoga classes.
These classes are right in line with the goals of the Let’s Move! Museums & Gardens initiative. They encourage children to be physically active at a young
age, and they require parents to engage in exercising along with their
toddlers—an important factor in forming long-lasting exercise habits. Instructors lead fun yoga poses, targeted stretching, together with other
age-appropriate activities, like reading a storybook, doing a simple craft or
exploring the natural surroundings.
Launching
this new program presented challenges. We were careful to work with certified
yoga experts during both the pre-planning and program development phase. We had
to consider: How do people sign up for classes? What if it rains? Are the yoga instructors on the zoo’s payroll? What if a flock of geese comes through the day before class
and leaves droppings all over the outdoor “yoga studio”? Will local yogis forego the comforts of
an indoor studio to combat the potential challenges of attending classes
outdoors? Not surprisingly, it was
elements we did not consider that ended up being the hurdles we had to work
hardest to overcome. We found that our registration set up was not nearly
flexible enough. While we hoped
people would purchase passes for a set number of classes per month,
participants wanted the capability to pick and choose when they attended. Additionally, some attendees were
frustrated that there was not a better protocol for moving to a rain location
and then communicating location changes. More than once, participants showed up for class on a rainy day, were
unable to find the yoga class, and had to go home. Not a good thing!
2011 is our
second year of Yoga at the Zoo, and we’ve made great strides in streamlining
the management of yoga classes and making registration more flexible for
participants. We committed to a
reliable rain location and communication plan. We created a whole menu of class pass options, from an
unlimited summer pass to a monthly 2-class pass to a single class drop-in pass.
In 2012, we hope to further expand our Yoga at the Zoo offerings, and
incorporate yoga into some of our established programs, such as summer
camp.
Some
traditionalists may not immediately see the connection between yoga and the
zoo’s usual education topics, like animal adaptations and zoo careers. However, we believe that there is a
strong tie. A healthy lifestyle is
commonly linked to a healthy environment. Organic farming, active forms of transportation and local production of
foods are all beneficial for human health as well as the environment. Educating children about healthy
lifestyles is one way of bringing environmental consciousness to their own
experience.
Yoga at the
Zoo has been a great learning experience and has inspired us to continue
thinking innovatively about future programming. Who would have thought that a zoo exhibit turned outdoor
yoga studio would work so well?
And in case you were wondering… yes… the geese do still leave ‘gifts’ in
the yoga studio but that hasn’t derailed a class yet.
The Let’s Move! Museums & Gardens
initiative brings the fight for childhood health in America to museums and
gardens of all types. By signing up for the program, museums are part of a
partnership not only with the White House, but also with a larger network of
national associations and museums. For more information on the initiative, visit
the IMLS website.

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