I launched Monday Musings last week as a way of sharing intriguing things I spot on the Web that deserve more than a tweet, but about which I’m not ready to pull together my thoughts for a full length post. I set myself a 15 minute time limit for writing, so that I don’t lapse because “I don’t have time to write this up.” (This is turning out to be harder than I thought.)
This MM post recommends a very well done video exploring one of my favorite projects—Significant Objects. “Objects of Our Desire: Richelle Parham,” is a video made for the Future of StoryTelling 2012 summit. (I recommend the summit’s Story Arcade, which features a collection of “next generation stories” told in new ways with the help of digital media tools.) I found myself substituting "museum" for "marketers" or "e-commerce" in this script, and it was totally on point.
I’m going to stay inside my 15-minute deadline by adapting the “discussion questions” for this video posed on the Significant Objects site:
- What emerging technologies are most
significantly influencing the way museums and cultural consumers interact
online, and the way museums observe and interpret those interactions?
- Successful museum marketing is as much about listening to users’ stories—told through their viewing and browsing habits, for example—as it is about conveying a museum’s story to the user. What are the most effective strategies for finding and listening to users’ stories?
- To what extent is character-driven narrative storytelling, literary or otherwise, becoming an integral part of developing museum’s online communities and driving visitation?
Whew. That’s two.