So what's the next hot thing in social media? Maybe it's "micro-vlogging” (micro-video blogging.) Think YouTube meets Twitter: micro-vlog posts are a way of sharing short burst of information, the visual/audio version of 140 characters.
I learned about micro-vlogs last week at a workshop I taught in Saudi Arabia for the staff of the King Abdulaziz Center for World Culture. As I’d hoped, I learned at least as much from the attendees as they learned from me and from my co-presenter, CFM Council member Garry Golden. The audience was comprised of Saudis, mostly young, doing their rotations within Aramco, as well as expats brought in from the US, Canada, Great Britain, Greece and elsewhere around the world to help the Center jump-start its planning. One of the Center staff cued us into a micro-vlog site called Keek. Apparently, for many young Saudis video is the preferred medium for information. Where we might turn to Wikipedia, they search YouTube for basic info on a topic, so micro-vlogs are a logical next social media step.
Micro-vlogging isn’t brand new—it was being touted as a trending platform way back in 2009. (I know, WAY back, eh?) I don’t think this platform has caught on in the U.S., yet, but that doesn't mean it might not be the next hot new thing.
Why should you care? Because most efficient and effective way for your museum to communicate is to adopt the media preferred by your users. Museums are highly visual experiences—and visitors already revel in documenting and sharing pictures via sites such as Flickr and Instagram. Video shorts may be an even better way to share highlights of some kinds of museum experience.
Keek, for example, supports video status updates of up to about 30 sec in length, shot with a webcam or with an app on a mobile device. Keek integrates with other social networking sites such as Facebook and Twitter, which encourages users to share content across various platforms. Check out some of the museum-related micro-vlog posts on their site:
Here’s a post that documents a work at the Museum of Contemporary Art in Sydney that needs video to capture one of its dimensions (change over time)
Jan 26, 2013 | Artwork at the museum of contempory art in sydney. How cool! by Anna0987654321 on Keek.com
And another "moving experience" at the Bishop Museum in Hawai'i
So, do you want people saying “I’ll be keeking from your museum?”
I’ll be looking for the first museum spokes-specimen to start micro-vlogging on their organization’s behalf (as @SUEtheTrex tweets for the Field Museum of Natural History, or @OWNEYtheDOG for @PostalMuseum)--a sure sign of mainstream museum adoption of the platform.
If your museum has already jumped into micro-vlogging, please share your experiences in the comment section, below, and let us know where to find and follow your vlog posts.